The Unique, Oriental Jean Casual brand Evisu employed TVXQ's leader U-Know Yunho as their model for the 2009 F/W Season, and this has resulted in a rise in sales in stores all over the nation.
Not only are all the items U-Know Yunho wears in ads best seller items in each store, U-Know Yunho's Hope campaign t-shirt, U-Know t-shirt, and core jean have been warmly accepted by the public and have been a big factor in overall sales.
Also, starting from September to November, fall photo shoots, calenders, and winter photo shoots of U-Know Yunho came out bringing a new look every month and eliciting a great response from his fans and other consumers by blending U-Know Yunho's energetic image with the varied Evisu look.
Due to this star marketing, some Evisu stores have been totaling in 100 million Won for their monthly sales.
Source: [Fashion Journal&Textile Life+DNBN]
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